Collaborations

Avril Lavigne partners with BeatBox Beverages


05 04 2023

I'm A Mess hitmaker Avril Lavigne has announced her first ever alcohol partnership with BeatBox Beverages, releasing a limited edition Pink Lemonade cocktail.

The Canadian singer/songwriter commented 'I have never come across a brand that was as committed to providing their fans with a truly memorable experience, specifically pegged to music, than the BeatBox Team. Every facet of the collaboration, down to my involvement with the design of the package itself, felt authentic and true to me'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.